27th avr 2015, author: admin
A Minimum Viable Product or MVP, is a product or app that is released to a market with the purpose of essentially testing the market. It is released for the purposes of learning if there really is a market for the product, app, or service to be released. In this effect, the MVP is more of an experimental product and not the real product that is intended to be released. It’s purposes are more for learning and experimenting, testing the waters than actually making a profit. There is still the intention to make a profit but it is more of the learning if the product can be sustainable to a real market in the long run that counts. The MVP is in effect an initial deployment tool of sorts for your product. Here are a few good tips to designing an effective MVP.
It’s good to have your potential customers informed of the basics of your idea and concept behind your product. Releasing an explainer video is a great way to get customers the information they need about your MVP. It does not need to be long winded. Dropbox employed a very efficient 90 second video for the same reasons.
A good landing page should quickly and simply explain to the potential customer the value of what you are offering. It should give him or her quick facts about the product or service and dispel any negative notions the customer has about it. It is where a user “lands” after clicking a link from one of your ads. So it should be ready to give information readily.
Take a look at the simplicity of a Google page, now do the same with your MVP … Often, one common mistake many MVPs have is having too many features. Trying to cram in so many options for so many people often can be negative. Remember that you cannot be everything for every single individual out there. As long as you reach a core group of loyal customers, it’s already a triumph in itself. Going back to the example of Google, it has remained essentially the same since it’s launch and has grown exponentially ever since. It’s secret? It’s simplicity.
When making your MVP consider that you cannot solve everything that your customers need. Try to solve their main concerns. This is very related to the previous tip. You can’t solve every situation or need that arises for the customer. It’s best to prioritize the problems or solutions to the problems that they really need.
Despite your MVP’s simplicity, it must be able to hook potential customers in. This is the main challenge of a lot of startups out there but it is one of the most important challenges that you must overcome. Once you have them hooked you have created your market and it’s a lot simpler from there. You must learn about habits, about how people act and react accordingly. A little armchair psychology is probably needed here to determine human behavior but once you figure them out, the rewards are great for you and your MVP. It’s a good idea to read about Nir Eyal’s Hook Model. It is a 4 step process that many companies have used to mold and shape customer habits. He enumerates in detail the 4 steps which are namely;
Trigger- The trigger is what it is. It must start the customer into developing a habit for you. An e-mail, link, or app can start the cycle.
Action- Here take advantage of two common traits, motivation and ability. These are what will get the customer to act for you.
Variable Reward- Think lotteries and slot machines. These give people a constant and changing reward that they come back for repeatedly.
Investment- The last step gives the customer a reward for a little action in return. The user is given the option of better service for something in return. Perhaps it’s inviting friends or the option to better features at a price.